Bentley owners won’t have to stop for fuel soon with Filld

Bentley owners might soon never have to stop for fuel, thanks to the luxury brand’s on-demand fuel-delivery service with Filld – a mobile app-based service.

The collaboration with Filld, an American technology start-up, is part of Bentley’s on-going Connected Car strategy.

The service will initially be available to customers in California, U.S.A, where owners simply have to open the innovative Filld for Bentley app, choose a delivery time, and their fuel will be delivered wherever and whenever they required.

The Connected Car integration means customers don’t even have to unlock the fuel cap themselves, or identify the car’s exact location as this is done for them securely through the Filld for Bentley service.

According to the two companies, they foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on the fuel level, location and customer preferences.

Bentley’s Director of Product and Marketing, Christophe Georges, said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time. Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle.”